Content Strategy
Featured Experience
Sina Weibo Corporation
Content Operations Intern, Summer 2026
During my internship with Weibo's Career Content team, I supported creator communications, monitored daily content trends, conducted competitor research, and developed strategic recommendations for future campaigns.
Read more about the experience below
Content Operations
Produced daily topic summaries and shared trending discussions, platform initiatives, and campaign opportunities with creator communities to encourage timely participation.
Helped amplify high-quality content through exposure recommendations while supporting the growth and sustainability of the workplace content ecosystem.
Left side picture:
Daily Hotspot Summary via Official Account | Campaign Announcement
Creator Partnerships
Built relationships with 80+ creators by conducting outreach, coordinating participation, maintaining ongoing communication, and supporting official content initiatives through regular updates and campaign engagement.
Collaborated with creators on timely trends and content opportunities to drive engagement, amplify reach, and contribute to trend development.
Left side picture:
Outreach and Partnership Status List
Research & Strategy
Conducted competitor research on Xiaohongshu(Red), Bilibili, and Douyin(TikTok China)'s education and career ecosystem, analyzing audience segments, creator strategies, and platform campaigns to identify opportunities.
Left side picture:
Research Report with Competitor Analysis
Campaign Establishment
Developed campaign concepts based on research findings, incorporating promotional timelines, incentive mechanisms, and creator engagement strategies to strengthen workplace content engagement.
Left side picture:
Campaign Idea 1:
A creator-led campaign encouraging professionals to share how AI tools improve their daily workflows.
Campaign Idea 2: A creator-driven campaign encouraging job seekers to share and analyze job descriptions while building workplace knowledge engagement.
